{"id":81,"date":"2019-06-08T16:06:07","date_gmt":"2019-06-08T16:06:07","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=81"},"modified":"2021-08-22T10:20:57","modified_gmt":"2021-08-22T10:20:57","slug":"vantagens-do-marketing-digital-para-pme","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/vantagens-do-marketing-digital-para-pme\/","title":{"rendered":"Vantagens do Marketing Digital para PME"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"81\" class=\"elementor elementor-81\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-189e8104 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"189e8104\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e1c3c28\" data-id=\"3e1c3c28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1098d52e elementor-widget elementor-widget-text-editor\" data-id=\"1098d52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"font-family: impact, sans-serif; color: #003366;\"><strong>Marketing Digital para PME<\/strong><\/span><\/h1>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">O Marketing Digital transformou a forma como as Pequenas e M\u00e9dias Empresas (PME) tratam do seu marketing, traduzindo-se em vantagens substanciais quer para elas, quer para os seus p\u00fablicos-alvo para al\u00e9m de potenciar as rela\u00e7\u00f5es com os mesmos e as respectivas marcas.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Uma das principais raz\u00f5es pelas quais o Marketing Digital \u00e9 cada vez mais adoptado pelas PME em detrimento dos canais tradicionais, sobretudo os canais offline, \u00e9 a interactividade com o p\u00fablico. Isto porque o foco deixou de estar no produto\/servi\u00e7o e passou a estar na experi\u00eancia do utilizador e na sua jornada de compra.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">As PME promovem as suas campanhas de marketing, as suas publica\u00e7\u00f5es e ac\u00e7\u00f5es publicit\u00e1rias online e, do outro lado, as suas persona podem interagir, opinar e recomendar a outras pessoas apenas com alguns cliques, aumentando o engajamento com as marcas.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">O Marketing Digital engloba o tratamento dos seus activos de gest\u00e3o da marca online, publicidade online, ac\u00e7\u00f5es de marketing, entre outros procedimentos comunicacionais.<\/span><\/p>\r\n&nbsp;\r\n<h2><span style=\"font-family: impact, sans-serif; color: #003366;\"><strong>Mais Oportunidades Empresariais<\/strong><\/span><\/h2>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">A diminui\u00e7\u00e3o das dist\u00e2ncias, literalmente, entre as PME e os clientes ajudou e muito! Afinal, hoje, mesmo, as PME podem fazer boas campanhas e atrair consumidores do pa\u00eds e do mundo atrav\u00e9s de estrat\u00e9gias de Marketing Digital.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Com isso, os consumidores saem a ganhar, porque t\u00eam mais oportunidades de conhecer empresas com as quais se identificam. As PME podem criar um bom posicionamento online, aumentando as suas oportunidades de venda por diversos canais, com um investimento razo\u00e1vel.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Um dos grandes diferenciais do Marketing Digital \u00e9 que as empresas conseguem agora fazer ac\u00e7\u00f5es para atrair e conquistar as pessoas certas. Ou seja, aquelas que realmente t\u00eam o perfil ideal para consumir os produtos\/servi\u00e7os de cada PME.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Isso \u00e9 um grande benef\u00edcio porque, al\u00e9m de economizar dinheiro \u2014 afinal as PME deixam de gastar muito dinheiro com pessoas que n\u00e3o t\u00eam interesse nos seus produtos\/servi\u00e7os\u00a0 \u2014, e passam a conhecer melhor o seu p\u00fablico, tornando-se cada vez mais especialistas em conquist\u00e1-lo.<\/span><\/p>\r\n\r\n<h3><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1560a6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1560a6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0d87c\" data-id=\"ab0d87c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a385443 elementor-widget elementor-widget-image\" data-id=\"a385443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"648\" height=\"433\" src=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing-1024x684.jpeg\" class=\"attachment-large size-large wp-image-586\" alt=\"\" srcset=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing-1024x684.jpeg 1024w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing-300x200.jpeg 300w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing-768x513.jpeg 768w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing-480x320.jpeg 480w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/mini_alvo_imarketing.jpeg 1150w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Digital para PME O Marketing Digital transformou a forma como as Pequenas e M\u00e9dias Empresas (PME) tratam do seu marketing, traduzindo-se em vantagens substanciais quer para elas, quer para os seus p\u00fablicos-alvo para al\u00e9m de potenciar as rela\u00e7\u00f5es com os mesmos e as respectivas marcas. Uma das principais raz\u00f5es pelas quais o Marketing Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[56,54,61,59,60,51,53,57,36,35,62,7,94,52,10,58,37,55,93],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-conversoes","tag-cookies","tag-cpa","tag-cpc","tag-cpm","tag-e-commerce","tag-email-marketing","tag-facebook-ads","tag-fidelizacao-de-clientes","tag-jornada-de-compra","tag-kpis","tag-marketing-digital","tag-marketing-digital-para-pequenas-e-medias-empresas","tag-marketing-offline","tag-persona","tag-presenca-online","tag-segmentacao-do-publico","tag-seo","tag-vantagens-marketing-digital-para-pme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vantagens do Marketing Digital para PME - Blog Imarketing<\/title>\n<meta name=\"description\" content=\"A Internet permite, atrav\u00e9s do Marketing Digital, que as pequenas empresas consigam competir em p\u00e9 de igualdade com as grandes. 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