{"id":79,"date":"2019-06-07T15:40:54","date_gmt":"2019-06-07T15:40:54","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=79"},"modified":"2019-07-26T18:29:57","modified_gmt":"2019-07-26T18:29:57","slug":"videos-b2b","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/videos-b2b\/","title":{"rendered":"V\u00eddeos B2B"},"content":{"rendered":"

\"\"Para uma empresa, investir em conte\u00fados de qualidade para a sua estrat\u00e9gia de Marketing Digital \u00e9 uma aposta ganha, pese embora os resultados n\u00e3o sejam a curto prazo, compensam n\u00e3o s\u00f3 nas vendas directas ou nos leads gerados, mas tamb\u00e9m na autoridade que se consegue obter no mercado onde a empresa actua.<\/p>\n

N\u00e3o sendo o v\u00eddeo apenas uma mera moda, pois j\u00e1 existem dados que comprovam a sua efic\u00e1cia, as empresas est\u00e3o atentas \u00e0s tend\u00eancias e \u00e0s evolu\u00e7\u00f5es tecnol\u00f3gicas, apostando cada vez mais no V\u00eddeo Marketing.<\/p>\n

N\u00e3o faltam op\u00e7\u00f5es para as empresas optarem por determinados conte\u00fados em v\u00eddeo, dependendo dos objectivos que pretendem alcan\u00e7ar. Tendo j\u00e1 delineado uma estrat\u00e9gia, alocado um or\u00e7amento, resta fazer o planeamento dos conte\u00fados. No nosso website poder\u00e1 consultar o p\u00e1gina sobre V\u00eddeo Marketing https:\/\/imarketing.pt\/video-marketing\/<\/a> onde listamos alguns exemplos.<\/p>\n

Temos uma equipa que, se quiser, poder\u00e1 prestar-lhe servi\u00e7os de v\u00eddeografia. Ficamos ao dispor para agendarmos uma reuni\u00e3o sem qualquer compromisso.<\/p>\n

Mesmo assim, gostar\u00edamos que ficasse com a ideia da import\u00e2ncia de alguns par\u00e2metros para a produ\u00e7\u00e3o de qualquer v\u00eddeo para B2B, nomeadamente:<\/p>\n

A Persona deve ser Eixo Central<\/strong><\/h2>\n

Facilmente se compreende que vender para B2B e bastante diferente do que vender para B2C, mas o fundamental \u00e9 lembrar-se que est\u00e1 a comunicar para pessoas. Ter preocupa\u00e7\u00f5es acrescidas acerca do formato e dura\u00e7\u00e3o dos v\u00eddeos, t\u00e9cnicas e equipamentos\/softwares de grava\u00e7\u00e3o e edi\u00e7\u00e3o pode acabar por distra\u00ed-lo do principal, ou seja, a persona que deve ser o eixo condutor da sua estrat\u00e9gia de cria\u00e7\u00e3o dos materiais.<\/p>\n

\u00a0Utilize o Funil de Marketing<\/strong><\/h2>\n

Levar em conta cada etapa do funil de marketing para o qual se far\u00e1 determinado conte\u00fado, tornar\u00e1 o v\u00eddeo mais eficaz. A ideia \u00e9 aplicar os mesmos princ\u00edpios do funil, nomeadamente:<\/p>\n

    \n
  • Topo: Conte\u00fados generalistas e superficiais, satisfazendo as d\u00favidas comuns da persona;<\/li>\n
  • Meio: Conte\u00fados mais aprofundados, que levem os leads para o fundo do funil;<\/li>\n
  • Fundo: V\u00eddeos feitos com o objectivo de ajudar a equipa de vendas a finalizar o neg\u00f3cio.<\/li>\n<\/ul>\n

    \u00a0Tenha em Conta a Dura\u00e7\u00e3o Mais Indicada<\/strong><\/h2>\n

    Tenha em conta a dura\u00e7\u00e3o mais indicada para o seu p\u00fablico e para o seu tipo de v\u00eddeo. Existem alguns factores a ter em considera\u00e7\u00e3o, mas \u00e9 sobretudo importante o conhecimento sobre a sua persona e o tipo de conte\u00fado que deseja veicular. De um modo geral, os v\u00eddeos com um conte\u00fado mais generalista devem ser mais curtos e os de conte\u00fados mais especializados podem ter uma dura\u00e7\u00e3o mais longa.<\/p>\n

    Tenha em Aten\u00e7\u00e3o os Canais de Distribui\u00e7\u00e3o<\/strong><\/h2>\n

    Os canais de distribui\u00e7\u00e3o s\u00e3o um factor a ter em conta, n\u00e3o s\u00f3 pelas suas especificidades t\u00e9cnicas de cada plataforma, mas tamb\u00e9m porque nas redes sociais est\u00e1 provado que \u00e9 melhor criar v\u00eddeos mais curtos, mesmo para conte\u00fados especializados, porque s\u00e3o ambientes muito din\u00e2micos em que os utilizadores recebem in\u00fameros est\u00edmulos, perdendo facilmente o foco. Naturalmente, se o v\u00eddeo estiver no Youtube, pode ser mais longo por estar numa plataforma\u00a0 de v\u00eddeo.<\/p>\n

    \u00a0Use a Persuas\u00e3o<\/strong><\/h2>\n

    Os v\u00eddeos podem ser fant\u00e1sticos, mas se n\u00e3o gerarem engajamento, leads e vendas, de nada valer\u00e3o! Por isso, use da persuas\u00e3o desde o \u00a0in\u00edcio at\u00e9 ao fim, ou seja, desde o t\u00edtulo at\u00e9 \u00e0 escolha do CTA.<\/p>\n

    Esteja atento aos detalhes, pois produzir v\u00eddeos para clientes institucionais \u00e9 um grande desafio!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Para uma empresa, investir em conte\u00fados de qualidade para a sua estrat\u00e9gia de Marketing Digital \u00e9 uma aposta ganha, pese embora os resultados n\u00e3o sejam a curto prazo, compensam n\u00e3o s\u00f3 nas vendas directas ou nos leads gerados, mas tamb\u00e9m na autoridade que se consegue obter no mercado onde a empresa actua. N\u00e3o sendo o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13,64,12,65,11,14,10,9,63,22],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-video-marketing","tag-b2b","tag-b2c","tag-canais-de-distribuicao","tag-cta","tag-funil-de-marketing","tag-leads","tag-persona","tag-producao-de-videos","tag-videografia","tag-youtube"],"yoast_head":"\nV\u00eddeos B2B - Blog Imarketing<\/title>\n<meta name=\"description\" content=\"Somos uma Ag\u00eancia de Marketing Digital com estrat\u00e9gias focadas em V\u00eddeo Marketing B2B. 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Temos uma equipa de produ\u00e7\u00e3o e edi\u00e7\u00e3o dedicada e especialistas em Marketing de Conte\u00fado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imarketing.pt\/marketingdigital\/videos-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Imarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/imarketing.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-07T15:40:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-26T18:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/video_marketing_imarketing_lisboa_S-300x212.jpg\" \/>\n<meta name=\"author\" content=\"Redator Imarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redator Imarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/\"},\"author\":{\"name\":\"Redator Imarketing\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/person\\\/f203f5bd662daac0cf206ff0e0debf17\"},\"headline\":\"V\u00eddeos B2B\",\"datePublished\":\"2019-06-07T15:40:54+00:00\",\"dateModified\":\"2019-07-26T18:29:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/\"},\"wordCount\":620,\"publisher\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/video_marketing_imarketing_lisboa_S-300x212.jpg\",\"keywords\":[\"B2B\",\"B2C\",\"Canais de Distribui\u00e7\u00e3o\",\"CTA\",\"Funil de Marketing\",\"Leads\",\"Persona\",\"Produ\u00e7\u00e3o de V\u00eddeos\",\"videografia\",\"Youtube\"],\"articleSection\":[\"V\u00eddeo Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/\",\"name\":\"V\u00eddeos B2B - Blog Imarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/videos-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/video_marketing_imarketing_lisboa_S-300x212.jpg\",\"datePublished\":\"2019-06-07T15:40:54+00:00\",\"dateModified\":\"2019-07-26T18:29:57+00:00\",\"description\":\"Somos uma Ag\u00eancia de Marketing Digital com estrat\u00e9gias focadas em V\u00eddeo Marketing B2B. 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