{"id":635,"date":"2023-02-27T16:41:34","date_gmt":"2023-02-27T16:41:34","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=635"},"modified":"2023-02-28T13:40:50","modified_gmt":"2023-02-28T13:40:50","slug":"redes-sociais-para-advogados","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/","title":{"rendered":"Redes Sociais para Advogados"},"content":{"rendered":"

Em Portugal, a publicidade para advogados \u00e9 regulamentada pelo Estatuto da Ordem dos Advogados (EOA) e pelo C\u00f3digo Deontol\u00f3gico da Ordem dos Advogados. De acordo com essas leis, os advogados t\u00eam limita\u00e7\u00f5es na forma como podem promover seus servi\u00e7os e fazer publicidade.<\/p>\n

Algumas das restri\u00e7\u00f5es \u00e0 publicidade incluem:<\/p>\n

    \n
  1. \n

    N\u00e3o pode haver publicidade enganosa – A publicidade n\u00e3o pode incluir informa\u00e7\u00f5es falsas, enganosas ou que possam ser confundidas com a publicidade de outros profissionais.<\/h4>\n<\/li>\n
  2. \n

    N\u00e3o pode haver publicidade invasiva – Os advogados n\u00e3o podem fazer publicidade invasiva, incluindo enviar mensagens de correio eletr\u00f3nico ou outros tipos de comunica\u00e7\u00e3o de marketing para potenciais clientes sem o seu consentimento pr\u00e9vio.<\/h4>\n<\/li>\n
  3. \n

    N\u00e3o pode haver publicidade excessiva – A publicidade dos servi\u00e7os de advocacia deve ser discreta e moderada. Os advogados n\u00e3o podem fazer publicidade excessiva ou que possa ser considerada ofensiva ou contr\u00e1ria \u00e0s regras de \u00e9tica profissional.<\/h4>\n<\/li>\n
  4. \n

    N\u00e3o pode haver publicidade comparativa – Os advogados n\u00e3o podem fazer publicidade comparativa com outros profissionais ou escrit\u00f3rios de advocacia.<\/h4>\n<\/li>\n<\/ol>\n

    Essas restri\u00e7\u00f5es tornam dif\u00edcil para os advogados fazerem publicidade e promoverem seus servi\u00e7os, especialmente nas redes sociais e na publicidade digital. No entanto, \u00e9 importante que os advogados estejam cientes dessas restri\u00e7\u00f5es e trabalhem dentro delas para evitar qualquer tipo de san\u00e7\u00e3o disciplinar.<\/p>\n

    Em resumo, a Lei da Publicidade em Portugal para advogados tem limita\u00e7\u00f5es que dificultam a promo\u00e7\u00e3o de seus servi\u00e7os. Por isso, \u00e9 importante que os advogados estejam cientes dessas restri\u00e7\u00f5es e trabalhem dentro delas para evitar problemas com as autoridades reguladoras.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Em Portugal, a publicidade para advogados \u00e9 regulamentada pelo Estatuto da Ordem dos Advogados (EOA) e pelo C\u00f3digo Deontol\u00f3gico da Ordem dos Advogados. De acordo com essas leis, os advogados t\u00eam limita\u00e7\u00f5es na forma como podem promover seus servi\u00e7os e fazer publicidade. Algumas das restri\u00e7\u00f5es \u00e0 publicidade incluem: N\u00e3o pode haver publicidade enganosa – A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-635","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"\nRedes Sociais para Advogados - Blog Imarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes Sociais para Advogados - Blog Imarketing\" \/>\n<meta property=\"og:description\" content=\"Em Portugal, a publicidade para advogados \u00e9 regulamentada pelo Estatuto da Ordem dos Advogados (EOA) e pelo C\u00f3digo Deontol\u00f3gico da Ordem dos Advogados. De acordo com essas leis, os advogados t\u00eam limita\u00e7\u00f5es na forma como podem promover seus servi\u00e7os e fazer publicidade. Algumas das restri\u00e7\u00f5es \u00e0 publicidade incluem: N\u00e3o pode haver publicidade enganosa – A […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Imarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/imarketing.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T16:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T13:40:50+00:00\" \/>\n<meta name=\"author\" content=\"Redator Imarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redator Imarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/\"},\"author\":{\"name\":\"Redator Imarketing\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/person\\\/f203f5bd662daac0cf206ff0e0debf17\"},\"headline\":\"Redes Sociais para Advogados\",\"datePublished\":\"2023-02-27T16:41:34+00:00\",\"dateModified\":\"2023-02-28T13:40:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/\"},\"wordCount\":278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\"},\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/\",\"name\":\"Redes Sociais para Advogados - Blog Imarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#website\"},\"datePublished\":\"2023-02-27T16:41:34+00:00\",\"dateModified\":\"2023-02-28T13:40:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/redes-sociais-para-advogados\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redes Sociais para Advogados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#website\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\",\"name\":\"Blog Imarketing\",\"description\":\"IMARKETING - Para PMEs que querem estar um passo \u00e0 frente da concorr\u00eancia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\",\"name\":\"Imarketing\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/2019-05-03_logotipo_branco_150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/2019-05-03_logotipo_branco_150x150.jpg\",\"width\":150,\"height\":200,\"caption\":\"Imarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/imarketing.pt\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ibero-marketing-solu\u00e7\u00f5es-lda\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/person\\\/f203f5bd662daac0cf206ff0e0debf17\",\"name\":\"Redator Imarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"caption\":\"Redator Imarketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redes Sociais para Advogados - Blog Imarketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/","og_locale":"pt_PT","og_type":"article","og_title":"Redes Sociais para Advogados - Blog Imarketing","og_description":"Em Portugal, a publicidade para advogados \u00e9 regulamentada pelo Estatuto da Ordem dos Advogados (EOA) e pelo C\u00f3digo Deontol\u00f3gico da Ordem dos Advogados. De acordo com essas leis, os advogados t\u00eam limita\u00e7\u00f5es na forma como podem promover seus servi\u00e7os e fazer publicidade. Algumas das restri\u00e7\u00f5es \u00e0 publicidade incluem: N\u00e3o pode haver publicidade enganosa – A […]","og_url":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/","og_site_name":"Blog Imarketing","article_publisher":"https:\/\/www.facebook.com\/imarketing.pt\/","article_published_time":"2023-02-27T16:41:34+00:00","article_modified_time":"2023-02-28T13:40:50+00:00","author":"Redator Imarketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redator Imarketing","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/#article","isPartOf":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/"},"author":{"name":"Redator Imarketing","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/person\/f203f5bd662daac0cf206ff0e0debf17"},"headline":"Redes Sociais para Advogados","datePublished":"2023-02-27T16:41:34+00:00","dateModified":"2023-02-28T13:40:50+00:00","mainEntityOfPage":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/"},"wordCount":278,"commentCount":0,"publisher":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization"},"articleSection":["Marketing Digital"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/","url":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/","name":"Redes Sociais para Advogados - Blog Imarketing","isPartOf":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#website"},"datePublished":"2023-02-27T16:41:34+00:00","dateModified":"2023-02-28T13:40:50+00:00","breadcrumb":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/imarketing.pt\/marketingdigital\/redes-sociais-para-advogados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/imarketing.pt\/marketingdigital\/"},{"@type":"ListItem","position":2,"name":"Redes Sociais para Advogados"}]},{"@type":"WebSite","@id":"https:\/\/imarketing.pt\/marketingdigital\/#website","url":"https:\/\/imarketing.pt\/marketingdigital\/","name":"Blog Imarketing","description":"IMARKETING - Para PMEs que querem estar um passo \u00e0 frente da concorr\u00eancia.","publisher":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imarketing.pt\/marketingdigital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization","name":"Imarketing","url":"https:\/\/imarketing.pt\/marketingdigital\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/logo\/image\/","url":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/2019-05-03_logotipo_branco_150x150.jpg","contentUrl":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/2019-05-03_logotipo_branco_150x150.jpg","width":150,"height":200,"caption":"Imarketing"},"image":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/imarketing.pt\/","https:\/\/www.linkedin.com\/company\/ibero-marketing-solu\u00e7\u00f5es-lda\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/person\/f203f5bd662daac0cf206ff0e0debf17","name":"Redator Imarketing","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","caption":"Redator Imarketing"}}]}},"_links":{"self":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":2,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/635\/revisions\/639"}],"wp:attachment":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}