{"id":619,"date":"2023-02-27T16:18:06","date_gmt":"2023-02-27T16:18:06","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=619"},"modified":"2023-02-27T17:10:46","modified_gmt":"2023-02-27T17:10:46","slug":"como-instalar-o-google-analytics-no-wordpress","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/como-instalar-o-google-analytics-no-wordpress\/","title":{"rendered":"Como instalar o Google Analytics no WordPress"},"content":{"rendered":"<p>Para instalar o Google Analytics num site WordPress, siga estes passos:<\/p>\n<ol>\n<li>\n<h4>Crie uma conta no Google Analytics se ainda n\u00e3o tiver uma.<\/h4>\n<\/li>\n<li>\n<h4>Depois de criar uma conta, fa\u00e7a login no Google Analytics e crie um novo &#8220;Property&#8221; clicando no bot\u00e3o &#8220;Criar Propriedade&#8221; na p\u00e1gina inicial.<\/h4>\n<\/li>\n<li>\n<h4>Digite o nome do seu site e a URL e clique em &#8220;Criar&#8221; para criar a propriedade.<\/h4>\n<\/li>\n<li>\n<h4>Copie o c\u00f3digo de acompanhamento do Google Analytics na p\u00e1gina que aparece depois de criar a propriedade.<\/h4>\n<\/li>\n<li>\n<h4>Abra o painel do WordPress e instale um plugin de integra\u00e7\u00e3o com o Google Analytics, como o &#8220;MonsterInsights&#8221; ou o &#8220;Google Analytics Dashboard for WP&#8221;.<\/h4>\n<\/li>\n<li>\n<h4>Ative o plugin e insira o c\u00f3digo de acompanhamento do Google Analytics na \u00e1rea de configura\u00e7\u00f5es do plugin. Alguns plugins tamb\u00e9m permitem que se conecte \u00e0 sua conta do Google Analytics diretamente, sem precisar inserir o c\u00f3digo de acompanhamento.<\/h4>\n<\/li>\n<li>\n<h4>Salve as configura\u00e7\u00f5es e aguarde algumas horas para que os dados do Google Analytics comecem a ser recolhidos.<\/h4>\n<\/li>\n<\/ol>\n<p>Com o Google Analytics instalado no seu site WordPress, \u00a0pode acompanhar o tr\u00e1fego do seu site, as fontes de tr\u00e1fego, as p\u00e1ginas mais populares e muitas outras m\u00e9tricas importantes. Isso ajuda-o a entender melhor o seu p\u00fablico e a tomar decis\u00f5es informadas sobre o desenvolvimento do seu site e estrat\u00e9gias de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para instalar o Google Analytics num site WordPress, siga estes passos: Crie uma conta no Google Analytics se ainda n\u00e3o tiver uma. Depois de criar uma conta, fa\u00e7a login no Google Analytics e crie um novo &#8220;Property&#8221; clicando no bot\u00e3o &#8220;Criar Propriedade&#8221; na p\u00e1gina inicial. Digite o nome do seu site e a URL e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","hentry","category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como instalar o Google Analytics no Wordpress - Blog Imarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarketing.pt\/marketingdigital\/como-instalar-o-google-analytics-no-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como instalar o Google Analytics no Wordpress - Blog Imarketing\" \/>\n<meta property=\"og:description\" content=\"Para instalar o Google Analytics num site WordPress, siga estes passos: Crie uma conta no Google Analytics se ainda n\u00e3o tiver uma. 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