{"id":591,"date":"2021-08-22T13:46:01","date_gmt":"2021-08-22T13:46:01","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=591"},"modified":"2021-08-22T14:20:01","modified_gmt":"2021-08-22T14:20:01","slug":"modelo-elements-of-website-user-experience","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/modelo-elements-of-website-user-experience\/","title":{"rendered":"Modelo &#8211; Elements of Website User Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"591\" class=\"elementor elementor-591\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e04836a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e04836a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4db82251\" data-id=\"4db82251\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-598a79ab elementor-widget elementor-widget-text-editor\" data-id=\"598a79ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PROBLEMA<\/strong><\/p><p>Como podemos melhorar a experi\u00eancia de utiliza\u00e7\u00e3o do utilizador de um website?<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>BASE<\/strong><\/p><p>Jesse James Garrett \u00e9 um webdesign e consultor que escreveu no seu livro <em>\u201cThe Elements of User Experience\u201d<\/em> (2002), de uma forma de f\u00e1cil leitura para t\u00e9cnicos e n\u00e3o t\u00e9cnicos, sobre o desenvolvimento de websites. Jesse Garrett \u00e9 de opini\u00e3o que os websites devem ser f\u00e1ceis de utilizar e de forma intuitiva, facultando uma intera\u00e7\u00e3o harmoniosa com o utilizador, preferencialmente seguindo o seu design.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><strong>COMO USAR O MODELO<\/strong><\/p><p>O modelo identifica 5 planos interdependentes com diferentes n\u00edveis de abstra\u00e7\u00e3o, que juntos definem a usabilidade de um website:<\/p><p>\u00a0<\/p><ol><li><em>Surface<\/em>: O conjunto das p\u00e1ginas do website;<\/li><li>Esqueleto: O posicionamento dos bot\u00f5es, tabula\u00e7\u00e3o, fotografias e blocos de texto;<\/li><li>Estrutura: Defini\u00e7\u00e3o de como o utilizador navega pelo website;<\/li><li>Alcance: Os limites dos recursos que comp\u00f5em a estrutura do website;<\/li><li>Estrat\u00e9gia: Inclui os objetivos do propriet\u00e1rio do website e tamb\u00e9m dos seus utilizadores.<\/li><\/ol><p>P\u00e1gina a p\u00e1gina, as decis\u00f5es a serem tomadas tornam-se mais espec\u00edficas e envolvem n\u00edveis mais detalhados. Os <em>insights <\/em>ergon\u00f3micos estabelecidos s\u00e3o aplicados, incluindo:<\/p><ul><li>\u201cLei Fitts\u201d: Um modelo sobre movimento humano que prediz o tempo requerido para rapidamente mover algo para um dado alvo (por exemplo, um bot\u00e3o do computador), \u00e9 a fun\u00e7\u00e3o da dist\u00e2ncia at\u00e9 ao alvo e o tamanho do alvo.<\/li><li>\u201cLei Hick\u201d: Descreve o tempo que leva uma pessoa a tomar uma decis\u00e3o como resultado de uma possibilidade de escolhas que tem (cria fadiga de tomada de m\u00faltiplas decis\u00f5es).<\/li><li>\u201cThe long tail\u201d (popularizado por Chris Anderson em \u201c<em>The Long Tail: Why the Future of Business is Selling Less of More\u201d<\/em> (2006): A ideia que os \u201dclicks\u201d possuem uma vantagem competitiva sobre as lojas no mundo real.<\/li><\/ul><p>\u00a0<\/p><ul><li>\u201cTeoria Gestalt\u201d: Explica como a mente humana d\u00e1 sentido aos elementos visuais.<\/li><\/ul><p>\u00a0<\/p><p><strong>RESULTADO<\/strong><\/p><p>O processo de desenvolvimento da experi\u00eancia do utilizador visa garantir que nenhum aspecto da experi\u00eancia com um website acontece sem a sua inten\u00e7\u00e3o consciente e expl\u00edcita. Isso significa ter em considera\u00e7\u00e3o todas as possibilidades de cada a\u00e7\u00e3o que o utilizador provavelmente realizar\u00e1 e compreender as suas expectativas em cada etapa do processo.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c99091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c99091\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1a30fa\" data-id=\"a1a30fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a549293 elementor-widget elementor-widget-image\" data-id=\"a549293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"648\" height=\"542\" src=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2021\/08\/jesse_james_garret_Diagrama_original.png\" class=\"attachment-large size-large wp-image-596\" alt=\"\" srcset=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2021\/08\/jesse_james_garret_Diagrama_original.png 778w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2021\/08\/jesse_james_garret_Diagrama_original-300x251.png 300w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2021\/08\/jesse_james_garret_Diagrama_original-768x643.png 768w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROBLEMA Como podemos melhorar a experi\u00eancia de utiliza\u00e7\u00e3o do utilizador de um website? BASE Jesse James Garrett \u00e9 um webdesign e consultor que escreveu no seu livro \u201cThe Elements of User Experience\u201d (2002), de uma forma de f\u00e1cil leitura para t\u00e9cnicos e n\u00e3o t\u00e9cnicos, sobre o desenvolvimento de websites. Jesse Garrett \u00e9 de opini\u00e3o que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modelo - Elements of Website User Experience - Blog Imarketing<\/title>\n<meta name=\"description\" content=\"O Modelo descrito no livro &quot;Elements of Website User Experience, de Jesse J. 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