{"id":556,"date":"2020-09-24T13:50:05","date_gmt":"2020-09-24T13:50:05","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=556"},"modified":"2020-09-24T13:57:52","modified_gmt":"2020-09-24T13:57:52","slug":"otimizar-um-website-b2b-para-gerar-mais-leads","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/otimizar-um-website-b2b-para-gerar-mais-leads\/","title":{"rendered":"Otimizar um Website B2B para Gerar mais Leads"},"content":{"rendered":"<p>A taxa de convers\u00e3o \u00e9 a rela\u00e7\u00e3o entre o n\u00famero de utilizadores que visitaram um website versus a quantidade deles que realizaram uma das a\u00e7\u00f5es propostas nessa p\u00e1gina de Internet. Assim, quanto maior for a taxa de convers\u00e3o, melhor, e quanto mais leads a sua empresa conseguir gerar atrav\u00e9s do seu site a probabilidade de vir a conquistar clientes aumenta. Para o seu website melhorar esse n\u00famero, precisa concentrar-se na experi\u00eancia do utilizador. Apresentamos algumas sugest\u00f5es, seguidamente:<\/p>\n<p>&nbsp;<\/p>\n<h3>Otimiza\u00e7\u00e3o do UX<\/h3>\n<p>Levar em conta a experi\u00eancia do utilizador (UX) \u00e9 um item essencial \u00a0na elabora\u00e7\u00e3o de de um projeto de webdesign de sucesso. Ao projetar websites com uma abordagem &#8220;centrada no utilizador&#8221;, devemos considerar as melhores pr\u00e1ticas da UX, juntamente com dados e pesquisas sobre bases de clientes da empresa para a qual se est\u00e1 a desenvolver a p\u00e1gina de Internet. Desde a defini\u00e7\u00e3o clara da arquitetura de informa\u00e7\u00e3o, at\u00e9 \u00e0 apresenta\u00e7\u00e3o de &#8220;call to action&#8221; e o mapeamento da jornada do consumidor atrav\u00e9s do website, este pode tornar-se uma verdadeira m\u00e1quina de gera\u00e7\u00e3o de leads qualificados.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Implementa\u00e7\u00e3o de Testes A\/B<\/strong><\/h3>\n<p>Fazer testes de cores utilizando o Teste A\/B, \u201ccall to action\u201d, \u201cdisposi\u00e7\u00e3o de elementos na barra de navega\u00e7\u00e3o, imagens e layout para verificar qual \u00e9 a vers\u00e3o que melhor funciona para determinado p\u00fablico-alvo, \u00e9 uma mais valia. Criando-se uma jornada do consumidor adaptada a esse p\u00fablico-alvo, aumentar-se-\u00e1 a taxa de convers\u00e3o e, consequentemente, o n\u00famero de leads gerados, nas campanhas que forem levadas a cabo.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Constru\u00e7\u00e3o de uma Imagem Fidedigna atrav\u00e9s do Design<\/strong><\/h3>\n<p>Um website que tenha sido desenvolvido no anos 90 n\u00e3o tem as mesmas funcionalidades, nem design gr\u00e1fico que tem um desenvolvido j\u00e1 no S\u00e9c. XXI. Desde logo, o uso alargado dos telem\u00f3veis a todas as franjas da popula\u00e7\u00e3o e os h\u00e1bitos de consumo, fez com que as consultas por produtos\/servi\u00e7os passassem a ser feitos atrav\u00e9s de smartphones, mesmo antes de uma visita presencial a uma loja. Da\u00ed a import\u00e2ncia de um site estar optimizado para ser visualizado em v\u00e1rios ecr\u00e3s. Transmitir aos utilizadores que a sua empresa n\u00e3o parou no tempo, tamb\u00e9m gera credibilidade e confian\u00e7a. Use log\u00f3tipos de qualidade e recursos gr\u00e1ficos, como fotografias tamb\u00e9m de boa resolu\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Utiliza\u00e7\u00e3o de Landing Pages para captar dados dos Utilizadores<\/strong><\/h3>\n<p>A utiliza\u00e7\u00e3o de Landing Pages (p\u00e1ginas de convers\u00e3o) \u00e9 uma forma eficaz de conseguir obter dados dos utilizadores para determinada a\u00e7\u00e3o do seu interesse. \u00a0Seja criativo e abstenha-se do mais do que batido \u00a0&#8220;Entre em contato conosco para mais informa\u00e7\u00e3o&#8221;, na altura de pedir dados dos seus utilizadores. Utilize como chamariz, webinars, v\u00eddeos, e outras a\u00e7\u00f5es mais apelativas e menos vistas, junto dos seus formul\u00e1rios. Se possuir um software de automatiza\u00e7\u00e3o de marketing, estas a\u00e7\u00f5es ser-lhe-\u00e3o valiosas na constru\u00e7\u00e3o (e manuten\u00e7\u00e3o) do relacionamento com os potenciais leads.<\/p>\n<p>&nbsp;<\/p>\n<h3>O webdesign e o desenvolvimento de websites para empresas B2B \u00e9 uma das nossas especialidades. Entre em contato connosco, hoje mesmo, para falarmos do seu novo projecto, sem qualquer compromisso!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A taxa de convers\u00e3o \u00e9 a rela\u00e7\u00e3o entre o n\u00famero de utilizadores que visitaram um website versus a quantidade deles que realizaram uma das a\u00e7\u00f5es propostas nessa p\u00e1gina de Internet. Assim, quanto maior for a taxa de convers\u00e3o, melhor, e quanto mais leads a sua empresa conseguir gerar atrav\u00e9s do seu site a probabilidade de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","hentry","category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Otimizar um Website B2B para Gerar mais Leads - Blog Imarketing<\/title>\n<meta name=\"description\" content=\"O webdesign e o desenvolvimento de websites para empresas B2B \u00e9 uma das nossas especialidades. Optimize o seu site B2B para gerar + Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarketing.pt\/marketingdigital\/otimizar-um-website-b2b-para-gerar-mais-leads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otimizar um Website B2B para Gerar mais Leads - Blog Imarketing\" \/>\n<meta property=\"og:description\" content=\"O webdesign e o desenvolvimento de websites para empresas B2B \u00e9 uma das nossas especialidades. 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