{"id":374,"date":"2019-08-07T22:05:00","date_gmt":"2019-08-07T22:05:00","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=374"},"modified":"2020-07-31T17:10:05","modified_gmt":"2020-07-31T17:10:05","slug":"landing-pages","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/","title":{"rendered":"Landing Pages"},"content":{"rendered":"

\"\"Landing Pages\u00a0<\/span><\/h1>\n

Uma Landing Page (ou P\u00e1gina de Convers\u00e3o) \u00e9 uma das ferramentas mais importantes para a maior parte das estrat\u00e9gias de Marketing Digital. \u00c9 uma p\u00e1gina de Internet cujo objetivo \u00e9 \u00a0produzir a convers\u00e3o pretendida. Uma Landing Page (LP) possui menos elementos do que uma p\u00e1gina de Internet dita \u201cnormal\u201d (normalmente \u00e9 s\u00f3 uma p\u00e1gina), visto que o seu pros\u00f3sito \u00e9 unicamente conseguir a convers\u00e3o. Mas afinal, o que \u00e9 a convers\u00e3o? A convers\u00e3o consiste em que um visitante de ao visitar o site de uma empresa fa\u00e7a uma determinada a\u00e7\u00e3o como preencher um formul\u00e1rio, realizar um teste, efetuar uma compra, etc.<\/span><\/p>\n

 <\/p>\n

Entender o Processo de Convers\u00e3o<\/span><\/h2>\n

Provavelmente a mais antiga mnem\u00f3nica de Marketing. AIDA descreve os passos que conduzem a uma comunica\u00e7\u00e3o bem sucedida: Aten\u00e7\u00e3o, Interesse, Desejo e A\u00e7\u00e3o. \u00a0Estes quatropassos, originam um ciclo em Marketing Digital, pelo qual os visitantes passam antes da convers\u00e3o. Al\u00e9m disso, o design de uma Landing Page tem que ter em conta cada um dos passos referidos.<\/span><\/p>\n

    \n
  • \n

    Captar a Aten\u00e7\u00e3o<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

    Numa Landing Page, o que mais deve chamar a aten\u00e7\u00e3o neste passo \u00e9 o conjunto constitu\u00eddo pelo t\u00edtulo, subt\u00edtulo e imagem.<\/span><\/p>\n

      \n
    • \n

      Manter o Interesse<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

      Neste passo, mais do que atrair a aten\u00e7\u00e3o, \u00e9 necess\u00e1rio despertar o interesse do visitante, uma vez que ele j\u00e1 viu a oferta e deve estar a questionar-se se \u00e9 a oferta corresponde ao que est\u00e1 \u00e0 procura. Tamb\u00e9m procura mais informa\u00e7\u00e3o a fim de perceber se as ofertas enunciadas realmente lhe interessam. Aqui o texto descritivo da oferta \u00e9 muito importante e deve ser composto por par\u00e1grafos curtos com bullets dando destaque aos benef\u00edcios.<\/span><\/p>\n

        \n
      • \n

        Despertar o Desejo<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

        Partindo do princ\u00edpio que o visitante gostou do que a empresa tem para lhe oferecer, coloca-se-lhe a quest\u00e3o da confian\u00e7a: ser\u00e1 que a empresa vai agir conforme o prometido? Os indicadores de prova social far\u00e3o aqui a diferen\u00e7a, uma vez que podem comprovar o grau de confiabilidade, atrav\u00e9s do n\u00famero de seguidores nas redes sociais, do n\u00famero de compartilhamentos, da pol\u00edtica de privacidade, de depoimentos de clientes, etc., que ir\u00e3o reformar que os dados pedidos na Landing Page n\u00e3o ser\u00e3o usados para fins menos pr\u00f3prios.<\/span><\/p>\n

          \n
        • \n

          Obter A\u00e7\u00e3o<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

          Chegamos ao \u00faltimo passo, o do preenchimento do formul\u00e1rio e ao clique no bot\u00e3o de envio do mesmo. Aqui a ideia \u00e9 simplificar, n\u00e3o usando formul\u00e1rios muito extensos para a oferta que est\u00e1 em causa, n\u00e3o pedir informa\u00e7\u00f5es de car\u00e1cter sens\u00edvel e outras desnecess\u00e1rias para aquele momento de jornada de compra.<\/span><\/p>\n

           <\/p>\n

          Estrat\u00e9gia Marketing Digital vs LP<\/span><\/h3>\n

          Numa estrat\u00e9gia de Marketing Digital, as empresas podem utilizar diversas plataformas onde colocam an\u00fancios, publicam conte\u00fados e marcam a sua presen\u00e7a, mas normalmente as mesmas s\u00e3o direcionadas para uma Landing Page a fim de conseguir a convers\u00e3o.<\/span><\/p>\n

          Assim, percebe-se a import\u00e2ncia das Landing Pages porque conseguem, de uma forma objectiva, medir os resultados alcan\u00e7ados pela estrat\u00e9gia de Marketing Digital planeada.<\/span><\/p>\n

          Como vimos, como qualquer ferramenta de Marketing Digital, nada \u00e9 perfeito, mas existem itens que s\u00e3o considerados fundamentais numa Landing Page, concretamente:<\/span><\/p>\n

            \n
          • Os t\u00edtulos e subt\u00edtulos descritivos;<\/span><\/li>\n
          • Formul\u00e1rio de contacto com n\u00famero de campos adequado;<\/span><\/li>\n
          • Call-to-action (CTA;<\/span><\/li>\n
          • Imagens atrativas.<\/span><\/li>\n<\/ul>\n

            Qualquer Landing Page deve possuir estes elementos, estrategicamente colocados e desenhados a fim de converter o visitante em cliente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Landing Pages\u00a0 Uma Landing Page (ou P\u00e1gina de Convers\u00e3o) \u00e9 uma das ferramentas mais importantes para a maior parte das estrat\u00e9gias de Marketing Digital. \u00c9 uma p\u00e1gina de Internet cujo objetivo \u00e9 \u00a0produzir a convers\u00e3o pretendida. Uma Landing Page (LP) possui menos elementos do que uma p\u00e1gina de Internet dita \u201cnormal\u201d (normalmente \u00e9 s\u00f3 uma […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[108,109,106,107],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing","tag-aida","tag-inbound-marketing-e-landing-pages","tag-landing-pages","tag-processo-de-conversao"],"yoast_head":"\nLanding Pages - Blog Imarketing<\/title>\n<meta name=\"description\" content=\"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Pages - Blog Imarketing\" \/>\n<meta property=\"og:description\" content=\"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Imarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/imarketing.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T22:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T17:10:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I-300x200.jpg\" \/>\n<meta name=\"author\" content=\"Redator Imarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redator Imarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/\"},\"author\":{\"name\":\"Redator Imarketing\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/person\\\/f203f5bd662daac0cf206ff0e0debf17\"},\"headline\":\"Landing Pages\",\"datePublished\":\"2019-08-07T22:05:00+00:00\",\"dateModified\":\"2020-07-31T17:10:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/landing_page_I-300x200.jpg\",\"keywords\":[\"AIDA\",\"Inbound Marketing e Landing Pages\",\"landing pages\",\"processo de convers\u00e3o\"],\"articleSection\":[\"Inbound Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/\",\"name\":\"Landing Pages - Blog Imarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/landing_page_I-300x200.jpg\",\"datePublished\":\"2019-08-07T22:05:00+00:00\",\"dateModified\":\"2020-07-31T17:10:05+00:00\",\"description\":\"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/landing_page_I.jpg\",\"contentUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/landing_page_I.jpg\",\"width\":1152,\"height\":768,\"caption\":\"Landing Pages - Processo Aida\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/landing-pages\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Landing Pages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#website\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\",\"name\":\"Blog Imarketing\",\"description\":\"IMARKETING - Para PMEs que querem estar um passo \u00e0 frente da concorr\u00eancia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#organization\",\"name\":\"Imarketing\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/2019-05-03_logotipo_branco_150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/2019-05-03_logotipo_branco_150x150.jpg\",\"width\":150,\"height\":200,\"caption\":\"Imarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/imarketing.pt\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ibero-marketing-solu\u00e7\u00f5es-lda\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imarketing.pt\\\/marketingdigital\\\/#\\\/schema\\\/person\\\/f203f5bd662daac0cf206ff0e0debf17\",\"name\":\"Redator Imarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g\",\"caption\":\"Redator Imarketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Landing Pages - Blog Imarketing","description":"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/","og_locale":"pt_PT","og_type":"article","og_title":"Landing Pages - Blog Imarketing","og_description":"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.","og_url":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/","og_site_name":"Blog Imarketing","article_publisher":"https:\/\/www.facebook.com\/imarketing.pt\/","article_published_time":"2019-08-07T22:05:00+00:00","article_modified_time":"2020-07-31T17:10:05+00:00","og_image":[{"url":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I-300x200.jpg","type":"","width":"","height":""}],"author":"Redator Imarketing","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redator Imarketing","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#article","isPartOf":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/"},"author":{"name":"Redator Imarketing","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/person\/f203f5bd662daac0cf206ff0e0debf17"},"headline":"Landing Pages","datePublished":"2019-08-07T22:05:00+00:00","dateModified":"2020-07-31T17:10:05+00:00","mainEntityOfPage":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/"},"wordCount":592,"commentCount":0,"publisher":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization"},"image":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I-300x200.jpg","keywords":["AIDA","Inbound Marketing e Landing Pages","landing pages","processo de convers\u00e3o"],"articleSection":["Inbound Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/","url":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/","name":"Landing Pages - Blog Imarketing","isPartOf":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#primaryimage"},"image":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I-300x200.jpg","datePublished":"2019-08-07T22:05:00+00:00","dateModified":"2020-07-31T17:10:05+00:00","description":"Cria\u00e7\u00e3o de Landing Pages (microsites) com elevada convers\u00e3o, com metodologia AIDA, conduzindo a uma comunica\u00e7\u00e3o bem sucedida e capta\u00e7\u00e3o de Leads.","breadcrumb":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#primaryimage","url":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I.jpg","contentUrl":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/08\/landing_page_I.jpg","width":1152,"height":768,"caption":"Landing Pages - Processo Aida"},{"@type":"BreadcrumbList","@id":"https:\/\/imarketing.pt\/marketingdigital\/landing-pages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/imarketing.pt\/marketingdigital\/"},{"@type":"ListItem","position":2,"name":"Landing Pages"}]},{"@type":"WebSite","@id":"https:\/\/imarketing.pt\/marketingdigital\/#website","url":"https:\/\/imarketing.pt\/marketingdigital\/","name":"Blog Imarketing","description":"IMARKETING - Para PMEs que querem estar um passo \u00e0 frente da concorr\u00eancia.","publisher":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imarketing.pt\/marketingdigital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/imarketing.pt\/marketingdigital\/#organization","name":"Imarketing","url":"https:\/\/imarketing.pt\/marketingdigital\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/logo\/image\/","url":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/2019-05-03_logotipo_branco_150x150.jpg","contentUrl":"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/2019-05-03_logotipo_branco_150x150.jpg","width":150,"height":200,"caption":"Imarketing"},"image":{"@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/imarketing.pt\/","https:\/\/www.linkedin.com\/company\/ibero-marketing-solu\u00e7\u00f5es-lda\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/imarketing.pt\/marketingdigital\/#\/schema\/person\/f203f5bd662daac0cf206ff0e0debf17","name":"Redator Imarketing","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49a078192b6ab55c140f773045a8179c108901e8d8553249e998c38d3a818991?s=96&d=mm&r=g","caption":"Redator Imarketing"}}]}},"_links":{"self":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":9,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":458,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/374\/revisions\/458"}],"wp:attachment":[{"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}