{"id":322,"date":"2019-07-28T23:58:38","date_gmt":"2019-07-28T23:58:38","guid":{"rendered":"https:\/\/imarketing.pt\/marketingdigital\/?p=322"},"modified":"2020-07-31T17:13:33","modified_gmt":"2020-07-31T17:13:33","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/imarketing.pt\/marketingdigital\/inbound-marketing\/","title":{"rendered":"Inbound Marketing: Gest\u00e3o de Leads"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-120\" src=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/gestao_leads_inbound_marketing_S-300x200.jpg\" alt=\"\" width=\"653\" height=\"435\" srcset=\"https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/gestao_leads_inbound_marketing_S-300x200.jpg 300w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/gestao_leads_inbound_marketing_S-768x512.jpg 768w, https:\/\/imarketing.pt\/marketingdigital\/wp-content\/uploads\/2019\/06\/gestao_leads_inbound_marketing_S.jpg 900w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Uma estrat\u00e9gia de Inbound Marketing implica uma vis\u00e3o global da empresa, que vai do planeamento \u00e0 defini\u00e7\u00e3o da\u00a0 persona(s) e pesquisas de mercado para criar as respectivas campanhas de comunica\u00e7\u00e3o online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">O Inbound Marketing tem uma metodologia pr\u00f3pria na <strong>gest\u00e3o de leads<\/strong> que passam por:<\/span><\/p>\n<h2><span style=\"color: #003366;\"><strong>Atrair<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">Para atrair visitantes qualificados, gera-se tr\u00e1fego para um site ou blog; optimiza-se o SEO, a gest\u00e3o das Redes Sociais, e a utiliza\u00e7\u00e3o de Publicidade Online.<\/span><!--more--><\/p>\n<h2><span style=\"color: #003366;\"><strong>Converter<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">O processo de convers\u00e3o integra a cria\u00e7\u00e3o de landing pages,\u00a0 elabora\u00e7\u00e3o de formul\u00e1rios, cria\u00e7\u00e3o de call-to-action e campanhas de email marketing, sempre com conte\u00fados \u00fanicos e dentro de uma estrat\u00e9gia concertada.<\/span><\/p>\n<h2><span style=\"color: #003366;\"><strong>Fechar vendas<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">As vendas adv\u00e9m das campanhas acima referidas e dos conte\u00fados criados especialmente para a persona do seu segmento de neg\u00f3cio, lead scoring e integra\u00e7\u00e3o com software de CRM.<\/span><\/p>\n<h2><span style=\"color: #003366;\"><strong>Fidelizar<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\">A fideliza\u00e7\u00e3o de clientes \u00e9 um processo assente na confian\u00e7a e no relacionamento que se estabelece entre o cliente e a empresa. Este v\u00ednculo vai facilitar as compras repetidas ao longo do tempo e a ades\u00e3o a campanhas de upselling e\/ou crosselling, bem como o passa palavra, que ainda \u00e9 a melhor forma de publicidade que se conhece!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-family: impact, sans-serif; color: #003366;\">Quer receber mais informa\u00e7\u00e3o? Envie-nos um e-mail!<\/span><\/h4>\n<div id=\"inbound-form-wrapper\" class=\"inbound-form-wrapper\"><form class=\"inbound-now-form wpl-track-me inbound-track \" method=\"post\" id=\"contactoviablog\" action=\"\" style=\"\"><div class=\"inbound-field inbound-vertical label-inbound-label-top inbound-label-top \"><label for=\"wpleads_first_name\" class=\"inbound-label nome inbound-label-top inbound-input-text\" style=\" font-size:12px;\">Nome<span class=\"inbound-required\">*<\/span><\/label><input type=\"text\" class=\"inbound-input inbound-input-text nome \" name=\"wpleads_first_name\"  id=\"wpleads_first_name\" value=\"\"  data-map-form-field=\"wpleads_first_name\"  required data-required=\"true\"\/><\/div><div class=\"inbound-field inbound-vertical label-inbound-label-top inbound-label-top \"><label for=\"email-empresarial\" class=\"inbound-label email-empresarial inbound-label-top inbound-input-text\" style=\" font-size:12px;\">Email Empresarial<span class=\"inbound-required\">*<\/span><\/label><input type=\"email\" class=\"inbound-input inbound-input-text email-empresarial inbound-email \" name=\"email-empresarial\"  id=\"email-empresarial\" value=\"\"  required data-required=\"true\"\/><\/div><div class=\"inbound-field inbound-vertical label-inbound-label-top inbound-label-top \"><label for=\"site-da-empresa\" class=\"inbound-label site-da-empresa inbound-label-top inbound-input-text\" style=\" font-size:12px;\">Site da Empresa<span class=\"inbound-required\">*<\/span><\/label><input type=\"text\" class=\"inbound-input inbound-input-text site-da-empresa \" name=\"site-da-empresa\"  id=\"site-da-empresa\" value=\"\"  required data-required=\"true\"\/><\/div><div class=\"inbound-field inbound-vertical label-inbound-label-top inbound-label-top \"><label for=\"nr.-de-empregados(as)\" class=\"inbound-label nr-de-empregadosas inbound-label-top inbound-input-text\" style=\" font-size:12px;\">Nr. de Empregados(as)<span class=\"inbound-required\">*<\/span><\/label><input type=\"text\" class=\"inbound-input inbound-input-text nr-de-empregadosas \" name=\"nr.-de-empregados(as)\"  id=\"nr.-de-empregados(as)\" value=\"\"  required data-required=\"true\"\/><\/div><div class=\"inbound-field inbound-vertical label-inbound-label-top inbound-label-top \"><label for=\"\" class=\"inbound-label  inbound-label-top inbound-input-checkbox\" style=\" font-size:12px;\"><\/label><input class=\"checkbox-inbound-vertical checkbox-inbound-label-top \" type=\"checkbox\" name=\"[]\" value=\"eu-concordo-com-o-armazenamento-dos-meus-dados-de-acordo-com-a-pol\u00edtica-de-privacidade-(obrigat\u00f3rio)*\" >Eu concordo com o armazenamento dos meus dados de acordo com a Pol\u00edtica de Privacidade (obrigat\u00f3rio)*<br><\/div><div class=\"inbound-field inbound-vertical inbound-submit-area\"><button type=\"submit\" class=\"inbound-button-submit inbound-submit-action\" value=\"Enviar\" name=\"send\" id=\"inbound_form_submit\" data-ignore-form-field=\"true\" style=\"position:relative;\"><i class=\"fa-play font-awesome fa\"><\/i>Enviar<\/button><\/div><input data-ignore-form-field=\"true\" type=\"hidden\" name=\"inbound_submitted\" value=\"1\"><input type=\"hidden\" name=\"inbound_form_n\" class=\"inbound_form_n\" value=\"Contacto_via_blog\"><input type=\"hidden\" name=\"inbound_form_lists\" id=\"inbound_form_lists\" value=\"\" data-map-form-field=\"inbound_form_lists\"><input type=\"hidden\" name=\"inbound_form_tags\" id=\"inbound_form_tags\" value=\"\" data-map-form-field=\"inbound_form_tags\"><input type=\"hidden\" name=\"inbound_form_id\" class=\"inbound_form_id\" value=\"331\"><input type=\"hidden\" name=\"inbound_current_page_url\" value=\"http:\/\/imarketing.pt\/marketingdigital\/wp-json\/wp\/v2\/posts\/322\"><input type=\"hidden\" name=\"page_id\" value=\"322\"><input type=\"hidden\" name=\"inbound_furl\" value=\"aHR0cHM6Ly9pbWFya2V0aW5nLnB0L21hcmtldGluZ2RpZ2l0YWwvb2JyaWdhZG8tZS1hdGUtamEv\"><input type=\"hidden\" name=\"inbound_notify\" value=\"Z2VyYWxAaW1hcmtldGluZy5wdA==\"><input type=\"hidden\" name=\"inbound_nonce\" value=\"ea8b18f19b\"><input type=\"hidden\" class=\"inbound_params\" name=\"inbound_params\" value=\"\"><\/div><\/form><style type='text\/css'>.inbound-button-submit{  font-size:12px; }<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Uma estrat\u00e9gia de Inbound Marketing implica uma vis\u00e3o global da empresa, que vai do planeamento \u00e0 defini\u00e7\u00e3o da\u00a0 persona(s) e pesquisas de mercado para criar as respectivas campanhas de comunica\u00e7\u00e3o online. O Inbound Marketing tem uma metodologia pr\u00f3pria na gest\u00e3o de leads que passam por: Atrair Para atrair visitantes qualificados, gera-se tr\u00e1fego para um site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[105,137,140,141,39,26,25,139,138],"class_list":["post-322","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing","tag-agencia-inbound-marketing-lisboa","tag-atrair-utilizadores","tag-fechar-vendas-leads","tag-fidelizar-clientes","tag-funil-de-vendas","tag-gestao-de-leads","tag-inbound-marketing","tag-landing-page","tag-trafego-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing: Gest\u00e3o de Leads - Blog Imarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarketing.pt\/marketingdigital\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing: Gest\u00e3o de Leads - Blog Imarketing\" \/>\n<meta property=\"og:description\" content=\"Uma estrat\u00e9gia de Inbound Marketing implica uma vis\u00e3o global da empresa, que vai do planeamento \u00e0 defini\u00e7\u00e3o da\u00a0 persona(s) e pesquisas de mercado para criar as respectivas campanhas de comunica\u00e7\u00e3o online. 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