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A Comunicação Empresarial tornou-se instrumento fundamental para o bom relacionamento entre as empresas e o mercado, particularmente com os seus Consumidores e/ou Clientes. Esta é a aposta da Imarketing. Distinguindo-se dos demais suportes de comunicação, a newsletter, pode não obedecer a uma periodicidade fixa, sendo publicada sempre que se justifique. Quanto ao conteúdo, este meio privilegia, principalmente, a informação e a interpretação, em detrimento da opinião e do entretenimento. Deverá ser usada para dar a conhecer promoções; lançamento de novos produtos ou serviços; e eventos empresariais ou sociais. 


 

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